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J. Dennis CraditWelcome to the SIU College of Business! We are so pleased you have chosen to visit us. This is a proud institution with an honorable history and an exciting future. This year marks the 50th anniversary of our college, established under the leadership of our first dean, Henry J. Rehn. Today, the College of Business, housed in Rehn Hall, has become a leading institution with top-notch academic programs spread around the globe, cutting-edge scholarship, a superb student experience, and a spirit of innovation and entrepreneurship that permeates all we do.

This is an exciting time to study business. We are living through one of the most unique periods in modern history, particularly with respect to the interrelationship of commerce, technology and the human condition. The business landscape is constantly being remade. Technological advancement is at a break-neck pace. Deadly clever ideas spread with blinding speed across a global environment. We cannot pretend to prepare students for this environment without demanding new thinking and new approaches to higher education. And, we have to accomplish this at the same time we honor our most sacred responsibility: to nurture and guide our students through their studies, preparing them to live honorable and fulfilling lives.

Just as this is an exciting time to study business, this is an exciting time to be at SIU. Our strategic plan lays out an ambitious vision of an innovative, technologically-obsessed, learning environment - driven by an exceptional faculty, outstanding support staff, and inspired by stellar students, the heart and soul of our school.

If you're a recruiter looking for exceptional employees, contact our placement center - we've got the talent. If you're interested in creative ideas on teaching and provocative research, talk to our faculty - they're some of the most interesting people you'll ever meet. And, if you're a student looking for an exciting education, taught by people dedicated to preparing you for your future - come see us. We're waiting for you.

We are working hard and accomplishing great things - in one of the most beautiful locations in southern Illinois. We invite you to join us. As you learn more about us, you will understand why more than 20,000 College of Business alumni are proud Salukis.

signature-Dennis Cradit

Dr. J. Dennis Cradit
Dean and Professor of Marketing
SIU College of Business


Biography of Dr. J. Dennis Cradit

Dennis Cradit was named Dean of the College of Business in August, 2006, bringing 25 years of experience in teaching, research and business consulting.

Dr. Cradit came to SIU from Florida State University, where he was the Charles A. Bruning Professor of Business Administration, and Chairman of the Department of Marketing.

Dr. Cradit’s research interests focus on marketing segmentation, quantitative methods, and business-to-business marketing. His scholarly work has appeared in such journals as the Journal of Marketing Research, the Journal of Retailing, Psychometrika, the Journal of Mathematical Psychology, and Multivariate Behavioral Research, among others.  He has served as business consultant for a number of public and private-sector companies.

A Texas native, Cradit holds a bachelor's degree from the University of Missouri-Columbia, and master's and doctoral degrees, both from the University of Iowa.

 
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