Marketing Course Descriptions

Undergraduate Courses | Graduate Courses (BA)

Note: Course descriptions may vary slightly from semester to semester

MKTG 304 - Marketing Management: An introduction to various issues involved in managing the firms marketing function in a dynamic business environment. Studies management of issues like branding, pricing, promotion, and distribution to enhance customer value and customer satisfaction. Examines how firms can leverage technology to improve the efficacy of their traditional and e-commerce marketing activities. Prerequisite: junior standing or higher.

MKTG 305 - Consumer Behavior: Examines the psychological and sociological factors that influence consumption and decision-making. Studies the practical implications of consumer attitudes and behavior for such marketing activities as merchandising, market research, distribution, product development, pricing, branding, and e-commerce. Prerequisite: junior standing or higher.

MKTG 329 - Marketing Channels: The methods and processes used in the distribution of consumer and industrial products and services. Emphasis is upon the ways in which certain basic distribution functions are carried out in the traditional channel system as well as e-commerce. The roles of a variety of sellers and buyers in for-profit and not-for-profit manufacturers, wholesalers, retailers and e-businesses as parts of this system are analyzed. Prerequisite: Mktg 304 with a grade of C or better and junior standing or higher.

MKTG 336 - International Business: Business activities of firms and social organizations are examined in an international/global environment. The course examines the fundamental concepts and principles of international/global business. It analyzes the marketing, finance, accounting, managerial, logistics, and production functions of international/global operations. It examines the changing technological environment as it impacts international/global business, including the realm of e-commerce. prerequisite: Mktg 304 with a grade of C or better and junior standing or higher.

MKTG 350 - Small Business Marketing: Deals with principles involved in locating market opportunities and developing growth plans for traditional and electronic commerce businesses. Taught from the point of view of the owner manager. Not approved as an elective for marketing majors. Prerequisite: junior standing or higher.

MKTG 363 - Promotional Concepts: Marketing communication activities in an organization with an emphasis on advertising, personal selling, sales promotion, public relations, and packaging/branding. The course emphasizes the integration of these promotion activities and their application in profit and non-profit organizations as well as physical stores and those in cyberspace. Prerequisite: Mktg 304 with a grade of C or better and junior standing or higher.

MKTG 380 - Professional Sales: Analysis of professional selling activities and how they fit into the firms promotional efforts. The course examines the dynamics of selling in traditional and ecommerce settings. The course emphasizes preparing the student via video taping to make sales presentations in business settings. Prerequisite: Mktg 304 with a grade of C or better and junior standing or higher.

MKTG 390 - Marketing Research and Analysis: The application of traditional and electronic media procedures and theories appropriate to solving marketing problems related to customer and competitive intelligence and marketing information systems. Prerequisite: Mktg 304 with a grade of C or higher and Mgmt or Acct 208 - Business Data Analysis or equivalent - with a grade of C or better and junior standing or higher. Must be a business major or obtain consent of the department.

MKTG 401 - Retail Management: Designed to present and integrate basic principles in decision areas such as location, layout, organization, personnel, merchandise control, pricing, sales promotion, traditional and e-commerce marketing strategies, and channel development considerations. A strategic managerial perspective of retail merchandising. Prerequisite: Mktg 304 with a grade of C or better and junior standing or higher.

MKTG 435 - International Marketing: Analysis of international operations and markets. Emphasis on the factors influencing marketing to and within foreign countries and the alternative methods of operations open to international firms including e-commerce. Prerequisite: Mktg 304 with a grade of C or better and junior standing or higher.

MKTG 438 - Sales Management: Analysis of the sales effort within the marketing system. Philosophies, concepts, and judgment criteria of the sales function in relation to the total marketing program. Emphasis on the integration of computer- and internet-based technologies in the strategic development and operations of the sales force. Prerequisite: Mktg 304 and Mgmt 304 with grades of C or better and junior standing or higher.

MKTG 439 - Business to Business Marketing: Analysis of emerging structures in resource acquisitions, product and service processing and fabrications, channel flow and customer profiling and servicing. Emphasis is on the determination of what constitutes the basis for strategic alliances, partnerships, downsizing, and other structural changes designed to make business to business firms more competitive in the present age of instant communication and e-commerce options. Prerequisite: Mktg 304 and Mktg 329 with grades of C or better and junior standing.

MKTG 452 - Physical Distribution Management: Integration of physical distribution activities of the firm into a system. Transportation and location as elements of the system. Inventories and service as constrains upon the system. Planning, operation, organization, and management of the system. Prerequisite: 304 and junior standing or higher.

MKTG 463 - Advertising Management: Deals with advertising from the viewpoint of business management. Discussion of integrated marketing communication and problems of integrating advertising strategy into the firms total marketing program. Course discusses the role of advertising in different business environments such as technology driven markets and electronic commerce. Prerequisite: Mktg 304 and Mktg 363 with grades of C or better and junior standing or higher.

MKTG 493 - Marketing Policies: Integrates all marketing concepts discussed core required marketing courses. The course is aimed at developing the students ability to think comprehensively, and to apply marketing concepts in traditional and ecommerce business environments through analysis of strategic marketing problems. Prerequisites: Mktg 305, Mktg 329, Mktg 363, and Mktg 390. Must be a marketing major or obtain consent of the department.

MKTG 495 - Internship in Marketing: Provides the student an opportunity to participate in an internship program coinciding with areas of interest. Not for graduate credit. Mandatory Pass/Fail. Prerequisite:304,305,363 and consent of department.

MKTG 496 - Field Seminar in International Business: Coursework and field study related to international business issues. Students will complete coursework on campus and then travel to international locations (eg. Europe, Asia or South America) for scheduled business visits with companies operating in those locations (both international and domestic business). Students will also complete additional report writing upon return from their international trip. Fees: package cost for air transportation, land travel in and between countries, lodging, and some meals, in addition to tuition and on-campus costs.

MKTG 499 - Marketing Insights: Provides the student an opportunity to participate in an independent study, or seminar coinciding with areas of interest. May be repeated for credit only when topics vary. Not for graduate credit. Prerequisite: junior standing or higher, and approval of the instructor and the department chair in the semester prior to enrollment and must be a business (not pre-business) major or consent of department.

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Graduate Level Courses

BA 450 - Introduction to Marketing Concepts: An overview of the role of marketing within an economic system and of the major marketing activities and decisions within an organization. Emphasis is on developing and understanding of the marketing process. Prerequisite: Enrollment in MBA program or consent of department.

BA 505 - Brand Management: This course will focus on important issues facing brand managers who are managing existing brands. The focus of the course will be at the level of the brand and the discussions will pertain to issues involved in the development and implementation of brand strategies. the course will provide students with a conceptual framework to examine brand equity and use it as the basis for managing categories of brands, brand extensions, and dealing with the threats of generic brands. There will be an emphasis on bringing together the different elements of a brand strategy. Prerequisite: BA 550

BA 550 - Marketing Management: A managerial approach to the study of marketing. Emphasis is on the nature and scope of the marketing managers responsibilities and on marketing decision making. Prerequisite: Enrollment in MBA program or consent of department; 450 or equivalent.

BA 551 - Product Strategy and Management: Designed to thread product management and its relationships with business policies and procedures; the development of multi product strategies, means of developing such strategies and de problems and methods of commercialization. Prerequisite: Enrollment in MBA program or consent of department; 550 or equivalent.

BA 552 - Research Methodology for Marketing: The study of theory, method and procedure for quantitative and qualitative analysis of primary and secondary marketing data. Emphasis is placed on application of specific research tools to the process of formulating and testing research hypotheses. Prerequisite: Enrollment in Ph.D. program or consent of department.

BA 554 - Strategic Issues in Marketing and Society: A critical view of the social, political, legal and economic impact of strategic marketing decision making. Emphasis is on the ethical and moral ramifications of marketing activities in a complex social environment. Prerequisite: Enrollment in MBA program or consent of department.

BA 555 - Seminar in Consumer Behavior: Emphasis on the theories and research relating behavioral science to the discipline of marketing. Development of sophisticated comprehension of the consumption process is undertaken. Prerequisite: Enrollment in Ph.D. program or consent of department.

BA 556 - Seminar in Marketing Strategy: Long run market opportunities are identified and evaluated. Methods of implementation and execution affecting the relationship of strategic marketing planning to the allocation decisions of top management are emphasized. The orientation is toward theoretical development to provide a base for continuing research in the field. Prerequisite: Enrollment in Ph.D. program or consent of department.

BA 557 - Seminar in Marketing Theory: The philosophical bases underlying the development of theory in marketing. The process of development of marketing ideations through research is emphasized. Prerequisite: Enrollment in Ph.D. program or consent of department.

BA 558 - Promotional Strategy and Management: The study of the elements of the promotional mix including advertising, personal selling, sales promotion and publicity and how they apply in the profit and not-for-profit sectors of the market place. Prerequisite: Enrollment in MBA program or consent of department, 550 or equivalent.

BA 564 - Advanced Topics in E-Commerce and Marketing: The purpose of this course is to focus and evaluate recent developments in information technology that carry far-reaching implications for marketing management. Specifically, the course will familiarize students with the complexities, challenges and opportunities associated with managing the recent explosion in the scope and availability of comprehensive, timely and highly disaggregate, marketing information. Prerequisite: 560; enrollment in MBA program or consent of department.

BA 575 - Seminar in Multivariate Statistics: This seminar in multivariate statistics will give doctoral students in Business Administration a theoretical and practical knowledge of multivariate methods such as cluster analysis, multiple regression, discriminant analysis, cannonical analysis, etc., for the purposes of equipping them for dissertation work, and subsequent research for publication in the top academic business journals.

BA 580 - International Dimensions of Business and Management: International business and activities are examined in the international environment. The course will focus on concepts and issues of international business and will analyze the marketing, financial, accounting, managerial, logistical and production functions of international operations. Emphasis is on integrating, learning and creative thinking through lecture and case analysis. Prerequisite: enrollment in M.B.A. program or consent of program; functional M.B.A. coursework should be completed.

BA 581 - Global Marketing: The basic elements of marketing management are identified in the setting of a global business environment. Emphasis is given to variables in the international markets that effect strategic business planning such as cultural, ethical, political and economic influences. The course focuses on current trends in the marketing practices of organization. Prerequisite: enrollment in the M.B.A. program or consent of department, 550 and Marketing 435 or equivalent.

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