Terry Clark has a passion for all things Saluki, “Of all the universities I’ve studied at, worked at or visited, SIU is by far my favorite,” he said. “I love Southern Illinois, I love Carbondale and I love our campus.”

Clark’s love affair with SIU started in the 1970s when he arrived on campus to attend college. Clark earned his bachelor's degree in 1980 and his master's in 1982, both from SIU, and a doctorate in 1987 from Texas A&M University. After holding faculty positions at University of Notre Dame and Emory University, Clark joined the SIU teaching staff in 1999.

He specializes in marketing strategy and international marketing. Clark received the College of Business Undergraduate Teacher of the Year Award in 2003 and a Teacher Honor Roll Award in 2004.

As of late, Clark is also lending his talents to the new marketing campaign for SIU. In an effort to re-shape the University’s image, SIU leaders earlier this year restructured the Media and Communication Resources department and renamed it University Communications.

As part of the overhaul, administrators created a new unit dedicated to advertising and marketing services. Terry is leading the self-titled unit “Barking Dawg Productions” until December, while keeping up with his duties at the College of Business. His unit includes six paid students and an administrative assistant.

“We want to tell the unique story of our school. SIU is a very special place,” Clark said. The group has already produced several 30-second television commercials, which will air on WSIL-TV, an ABC affiliate station. The spots emphasize the natural beauty of Southern Illinois and the excellent educational opportunities offered here. The television station will also run a feature story on Clark and “Barking Dawg Productions.”

Clark has been interviewed about the project for stories in regional newspapers and WPSD-TV, the NBC affiliate station. All of the attention is nothing new for Clark, who was born and raised in Newcastle-Upon-Tyne, England. Before immigrating to the United States, he attended the Newcastle College of Art and Industrial Design, where he studied fine art, specifically painting. “When I left art school, I went down to London, and I was a street musician for a while,” he said. The gig turned out to be serendipitous beyond belief. He met his wife of more than thirty years while singing on the street at Tottenham Court Road Tube station.

RESEARCH INTERESTS

• International marketing
• Social and national culture
• Marketing strategy

PUBLICATIONS

“Measuring Country-of-Origin Effects in Caucasians, African-Americans and Chinese Consumers for Products and Services” Journal of International Consumer Marketing, with Juan Meng and Suzanne Nasco (forthcoming).

“Toward a Unified Theory of Consumer Technology Acceptance” Psychology & Marketing with Songpol Kulviwat, Gordon C. Bruner II, Anand Kumar and Suzanne A. Nasco (forthcoming)

“Marketing, Market Growth, and Endogenous Growth Theory: An Inquiry into the Causes of Market Growth” Journal of the Academy of Marketing Sciences, with Sundar Bharadwaj and Songpol Kulvivat, Vol 33 N0. 3 (Summer), 2005, 347-359.

“Global Dialogue: A Response to the Responders in the Special Globalization Issue of JIM” (with Lynette Knowles and Monica Hodis), Journal of International Management, Vol 10 No. 1, 2004, 511-514.

“Global Myopia: Globalization Theory in International Business” (with Lynette Knowles) Journal of International Management , Vol 9 No. 4, 2003, 361-372 (Journal of International Management’s Top 10 Hottest Articles).

AWARDS

Teaching Honor Roll, SIUC 2004

Outstanding Undergraduate Teacher of the year, SIUC 2003

Sawyer Mellon Fellow, Emory University 1997-1998   

Caldwell Teaching Fellowship, Emory University 1997

Hans B. Thorelli Best Paper Award 1996   

Distinguished Educator, Goizueta Business School, Emory University 1995