You have come to the right place if you are interested in learning more about the Marketing function and how you can Major in Marketing at SIUC. You can continue reading down this page or use the links provided to jump to a point of specific interest. You can even download a brief PowerPoint presentation but make sure your PC has the PowerPoint Player installed first.

Marketing Major Required Courses/Course Sequence (PDF File)

WHY SIUC?

Accreditation:

While there is no formal ranking of business programs throughout the nation, some measure of an individual program's strength can be determined by examining its accreditation. SIUC is fully accredited by the North Central Association of Colleges and Schools. The College of Business is one of a small percentage (280 of 1400) of schools and colleges of business in the nation accredited at the undergraduate levels by the American Assembly of Collegiate Schools of Business (ASCSB), the primary accrediting agency for business.

Faculty:

Members of the marketing faculty are dedicated to excellence in teaching. As they pursue new knowledge through study and research, they bring into the classroom the information they have gained, sharing the benefits of their work with their students.

Placement:

University Career Services coordinates a vigorous placement program for all graduates. The center will help you prepare your resume and develop interview skills. Campus recruiting visits by employers are coordinated and publicized, and you can maintain a lifelong placement file with the center. The H. Scott Hines Placement Service in the College of Business works in cooperation with University Career Services.

Morris Library:

Outside the classroom, student's chief resource is Morris Library, a subject-division library featuring LINKS, a remotely accessible electronic service providing access to library catalogs, abstracting and indexing services, full text databases, and local and national technological resources and services. Students, faculty, and other researchers are able to consult some 2 million volumes, over 2.5 million units of microform, and about 13,000 current periodicals and serials. The library is a depository of federal, state, and United Nations documents and houses the archives for Illinois' southernmost 22 counties as part of the Illinois Regional Depository system. Special Collections contains internationally known manuscript and book collections in American philosophy, first amendment freedoms, and modern American, British, and Irish literature. 

Graduate & Professional Opportunities:

While your immediate goal may be a bachelor's degree and a job, at a later time you may want or need advanced education. The College of Business offers master's degrees in accounting (M.Acc.) and business administration (MBA) and a doctorate in business administration (Ph.D.). You can pursue a joint M.B.A. or M.Acc. and law degree in cooperation with the SIUC School of Law.

Other possibilities for graduate study at SIUC include master's and doctor's degrees in speech communication (persuasion, public relations, organizational communication) and journalism (history of advertising). Master's degrees are offered in public affairs and telecommunications. Undergraduates benefit from the existence of these programs through the caliber of teachers they attract and the breadth of experience these teachers bring to all their courses.

WHAT WE OFFER

• Marketing students, like all students in the College of Business, take a carefully balanced mixture of courses. The three components are general education, a professional business core, and coursework in the major.

• Through the University's general education requirements, which emphasize the liberal arts and sciences, you will develop skill in communication and an understanding of the complex world in which you will be working. General education constitutes about a third of the degree work.

• All business students devote at least 40 percent of their programs to a shared core of business courses. Through the core, marketing students broaden their business education, learning about psychology, economics, finite math and calculus, statistics, computers, principles of accounting, finance, management, and the legal environment of business.

• The remaining portion of the curriculum, the major, consists of additional required courses and electives in marketing. The emphasis in all courses is on developing an analytical approach to the creative solution of marketing problems. You will study consumer behavior, marketing channels, promotional concepts, marketing research and analysis, and marketing strategy. Courses you choose--from such topics as international business, transportation, small business marketing, retail management, international marketing, sales management, and advertising management--will further expand your capabilities.

• Although it is not required, many students pursue a minor in a related field such as advertising; public relations; consumer economics; hotel, restaurant, and travel administration; and clothing and textiles. Additional electives from other business departments are also available.

   

ADDITIONAL RESOURCES AT SIUC

Internships:

Through internships, marketing students have the chance to spend a semester applying textbook concepts to real-world business situations. SIUC marketing students have completed internships with a number of major business organizations. Student interns, selected on a merit basis by their department, receive valuable work experience and a salary, make contacts that may aid in future job searches, and can earn three hours of University credit. Your performance as an intern helps an employer evaluate you as a potential employee.

Externships:

During your junior and senior years you can meet and work with employers in you career field through SIUC's Alumni Extern Program. SIUC graduates who hold positions in sponsoring companies invite interested students to spend a week at work with them to "learn the ropes." You will gain practical knowledge and experience at companies offering employment that corresponds with your major. Sponsoring companies include Dun & Bradstreet, Pepsi-Cola, United Airlines, and WMAQ-TV in Chicago. In 1991 the SIUC Extern Program was recognized by the Council for Advancement and Service to Education as one of the top university-sponsored programs of its kind in the U.S.

Support:

The College of Business provides a comprehensive Office of Student Affairs/Advisement to assist you with advisement, registration, career planning, and graduation. The college also maintains a career resource library in the H. Scott Hines College of Business Placement Service where you can investigate job opportunities.

Case Studies:

Many marketing classes use case studies as a creative approach to developing business skills. A specific, often historical, marketing problem is assigned to a group of students who take a team approach to its resolution, sometimes with the aid of computer simulations. Other courses make extensive use of actual business projects. Employers as well as students tell us that such processes are not only similar to what students will face on the job, but also are more effective teachers than classroom theory and lectures.

Computer Games:

Some advanced marketing courses use computer games as a challenging process for developing business acumen. You and your classmates will organize as competitive businesses and make decisions about types of products, prices, advertising, and sales strategies. You will complete several years of realistic business competition in only a few weeks, getting a feel for what it will be like when real jobs and money are at stake.

Student Organizations:

Some 450 registered student organizations at SIUC--social, recreational, religious, political, special interest--will help you find friends who share your interests. Integral to the undergraduate program at SIUC are student organizations related to major fields. The activities of these groups, supported and encouraged by the administration and faculty, supplement your formal education.

An important part of your college career is applying your knowledge outside the classroom to gain experience, confidence, and leadership skills. Two student groups closely allied with the Department of Marketing are the SIUC collegiate chapters of the American Marketing Association and of Pi Sigma Epsilon, a professional sales and marketing organization. The SIUC chapter of the AMA has been among the top collegiate chapters in international competition for several years. Pi Sigma Epsilon has established a sustained record of national recognition and distinction. Both of these groups undertake a variety of professional and service activities.

 

Enhance Your Degree with a Marketing Minor!

You may be taking significant hours in Marketing already! Why not take advantage of these courses by highlighting your effort with a MARKETING MINOR which will be officially listed on your transcript? Take a look at these simple requirements:

• Just 15 semester hours (5 courses) are required for a Marketing Minor.
• Required courses are:
  • Marketing Management (MKTG 304)
  • Consumer Behavior (MKTG 305)
  • Additional Courses:
    Select 3 courses from 10 other marketing courses (excluding MKTG 493, 495, and 499 which are for marketing majors only).

Just think! You may already be required to take some of these courses for your present major. You could take a few others as electives which you might need to anyway!

To take advantage of this opportunity,  you should contact your major advisor as soon as possible and make arrangements to properly sequence your courses so that you can earn your official Marketing Minor and have it indicated on your transcript.

How to get into the Marketing Minor Program? Discuss your desire with your major advisor!

Contact:

Student Affairs Office
College of Business & Administration
Rehn Hall, 121 
(618) 536-4431