MKTG 304  Marketing Management
An introduction to various issues involved in managing the firm's marketing function in a dynamic business environment.  Studies management of issues like branding, pricing, promotion, and distribution to enhance customer value and satisfaction.  Examines how firms can leverage technology to improve the efficacy of their traditional and e-commerce marketing activities.  A grade of C or better required in 304 before enrolling in any course for which 304 is a prerequisite.  Prerequisite for credit version of course: junior standing or higher if an SIUC student.   
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MKTG 305  Consumer Behavior
Examines underlying psychological and sociological factors that influence consumption and decision-making. Studies the practical implications of consumer attitudes and behavior for such marketing activities as merchandising, market research, distribution, product development, pricing, branding, and e-commerce. Prerequisite for credit version of course: MKTG 304 (or equivalent) with a grade of C or better as well as junior standing or higher.
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MKTG 329  Marketing Channels
The methods and processes used in the distribution of consumer as well as industrial goods and services.  Emphasis is upon the ways in which certain basic distribution functions are carried out in the traditional channel system and in e-commerce. The roles of a variety of sellers and buyers in profit and nonprofit organizations as parts of this system are analyzed.   Prerequisite for credit version of course: MKTG 304 (or equivalent) with a grade of C or better as well as junior standing or higher.
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MKTG 350 Small Business Marketing
Deals with  principles involved in locating market opportunities and developing growth plans  for traditional as well as e-commerce businesses. Taught from the point of view of the owner/manager. Not approved as an elective for marketing majors at SIUC.
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MKTG 363  Strategic Promotion
Marketing communications activities in an organization featuring advertising, personal selling, sales promotion, public relations, and packaging/branding.  The course stresses the integration of these promotion activities and their application in profit and non-profit organizations as well as physical stores and those in cyberspace.  Prerequisite for credit version of course: MKTG 304 with a grade of C or better as well as junior standing or higher.
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