What is marketing?

Marketing is the study of how organizations identify, anticipate and satisfy customers' needs, while meeting their organizational objectives.

Why choose a degree in marketing?

Marketing has considerable crossover appeal as it includes the art of design, the skill of sales and the science of psychology. 

Careers in marketing are far and wide, and include positions in public relations, advertising, community relations, event planning, benefit analysis, producing managing, purchasing, customer service, retail and sales.

Marketing professionals have high job satisfaction levels and good incomes.  The average starting salary of a marketing graduate is $41,285.